Purposely

Purposely is for founders who are using or considering the company limited by shares legal structure and who want to embed their purpose. This tool guides you through the steps necessary to create your company Articles, and embed purpose into the DNA of your business. The final personalised articles have been drafted by law firm Bates Wells Braithwaite, and can be submitted to Companies House. 

Business leaders are waking up to the power of purpose for their companies: a clear purpose can drive employee satisfaction and attract customers; and it can help founders build a business that reflects their values and goals. Join the growing number of UK companies with a purpose beyond profit.

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How it works

1

Tell us about your business

Answer a few questions about you and your business.

2

Choose amended articles

Based on your answers, Purposely will suggest one or more options for you to consider.

3

Specify your purpose

We’ll give you tips on how to draft and insert your company’s purpose into the Articles (if you wish to do so).

4

Commit your business to purpose

If you decide the amended Articles are right for your company, find out how to register them with Companies House.

Benefits of using Purposely

Ensure focus

Attract and retain talent

Ensure authenticity

Define success

Entrench values

Secure legacy

Purposely.

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A clear purpose can help companies to focus and make the right decisions at strategic and operational levels.

Employees are increasingly keen to work for an employer with a purpose they believe in.

Putting purpose into its DNA creates an unambiguous and authentic commitment, deep within the company.

Company law allows founders to fundamentally redefine success for their business.

Embedding purpose can help founders to build companies that reflect their ethics and deliver the impact they want to see.

Building in purpose protects the founder’s vision even when their control is diluted or they step away altogether.

A clear purpose can help companies to focus and make the right decisions at strategic and operational levels.

Employees are increasingly keen to work for an employer with a purpose they believe in.

Putting purpose into its DNA creates an unambiguous and authentic commitment, deep within the company.

Company law allows founders to fundamentally redefine success for their business.

Embedding purpose can help founders to build companies that reflect their ethics and deliver the impact they want to see.

Building in purpose protects the founder’s vision even when their control is diluted or they step away altogether.

Want to know more about purpose and company articles?

Our FAQs

Success stories

Meet some of the businesses who have committed to a purpose beyond profit.

Brought to you by

Bates Wells Braithwaite
UnLtd
Department for Digital, Culture, Media and Sport

 

 

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